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Search Engine Optimization

Our passion is growing your business through the power of the internet.

Most people use the web to find products, services, and businesses. Are you on the first page of the search engine results for the keywords that match your business or brand? If not, you’re missing out on valuable leads.

Search Engine Optimization (SEO) isn’t a fad, and it’s no longer an option to simply not think about it if you want to grow your business. It’s an indispensable part of any plan to market your products or services and bring in more qualified leads and sales.

What sets The Digital Cafe’s SEO Services apart from the rest?

Dedicated SEO professionals

At The Digital Cafe, we believe that our job is to make a technical, complicated, and sometimes overwhelming internet marketing process as simple as possible for our clients. One of the many ways we accomplish this is by providing each of our SEO clients with a single point of contact to manage your project and your questions. You will get to know your The Digital Cafe SEO Professional well and they will get to know your business and understand your unique needs. We will become your outsourced online marketing department.

Extreme customer focus

At The Digital Cafe, we are building a culture of extreme customer focus. John Spence, in his book Awesomely Simple, says, “the only sustainable competitive differentiator left to most businesses today is creating a culture of continuous innovation and extreme customer focus driven by highly talented people.” We believe in owning the voice of our clients and work hard to show it.

Transparent reporting

While our competitors use smoke and mirrors, we maintain full transparency so you can see first-hand how our efforts are increasing your online revenue. Our custom in-depth reporting measures include:

  • 24/7 access to an online client portal.
  • Google Analytics reports that give a full overview of your site’s SEO performance.
  • Regularly updated keyword rankings record that you can check anytime you want.
  • Monthly breakdown of the SEO tasks we’ve performed and the hours we’ve spent to help you monitor your ROI.
  • Monthly video summary from your SEO Specialist reviewing the month’s SEO improvements and strategy.
  • SEO professionals who are available by email or phone to respond to any questions or discussions you would like to have.

What is SEO?

SEO stands for “search engine optimization.” SEO is the process of getting traffic from organic or free search results on search engines like Google and Bing. When you hire an SEO company, you’re partnering with an experienced team as an extension of your own business to implement techniques on and off your website to help you rank higher in search results.

The SEO team at The Digital Cafe always starts with a list of target keywords, then we do our research and determine which ones make the most sense based on competition and search volume. Next, we’ll tap into link building opportunities, write SEO-friendly content, and work hard to bring more traffic and more qualified leads to your door—or website.

Our SEO Services

Keyword Research & Strategy

Your dedicated SEO specialist will review the keywords your website is currently ranking for, take your keyword wishlist and conduct additional keyword research to build a list that makes the most sense for your website and the competitive landscape.

Content Writing

We have a team of writers that produce SEO-friendly content for your website, whether that’s creating share-worthy blog posts or optimizing pre-existing service and product pages with more content. Search engines love a website that adds new content on a regular basis.

Technical SEO

Rankings can improve with optimizations on your website’s back-end, such as improving page speed. By fixing these errors, it makes it easier on search engines when they crawl your website. And when you make search engines happy, your rankings can make you even happier!

Link Building

Backlinks are a huge component of ranking higher in search results, but not just any link! That’s why you should partner with an SEO company like The Digital Cafe that has a dedicated link building team that has connections with many high-quality and relevant websites.

What you can expect from The Digital Cafe:

As a full-service digital marketing company, The Digital Cafe offers a comprehensive array of professional SEO services to get your business more visibility in search using only trustworthy, future-proof, white-hat SEO techniques, such as:

  • Custom SEO Strategy – we will customize our services to fit your needs. We’ll use the tactics that will make the most impact for your unique business.
  • Thorough keyword and market research.
  • In-depth evaluation of the competition.
  • Comprehensive onsite SEO – title tags, meta descriptions, alt tags, original quality web content creation, internal linking, etc.
  • Careful link building – by hand, on diverse domains with high domain authority.
  • Google Analytics and other data tracking software to learn from trends, traffic and more.

Agile SEO methodology

By using a proven, efficient and effective methodology, we are able to create high quality, measurable results. Agile SEO is built around the following steps:

  1. Discover
  2. Analyze
  3. Strategize
  4. Execute
  5. Measure
  6. Report
  7. Adjust

The Digital Cafe’s SEO code of ethics

At The Digital Cafe, we commit ourselves to honesty and personal accountability in our work. Not all firms adhere to these types of principals, and their clients often pay the price. As a provider of internet marketing and Search Engine Optimization (SEO) services to our clients, we constantly strive to achieve higher rankings, improved traffic and conversions, and positive ROI for our clients’ websites while adhering to our Code of Ethics.