Today more people worldwide own a cell phone than a toothbrush, according to the Consumer Technology Association.
That doesn’t really inspire more face-to-face meetings. But who are we kidding anyway? Life for many of us nowadays is more about face-to-screen engagement.
And that’s why smartphones have made responsive web design a must for all businesses. It’s only going to become more vital as the use of cell phones increases year over year.
Consumers scan websites more on their cell phones today than ever before, at a much higher rate than on desktop computers or tablets.
Let this sink in: Users spend on average 69 percent of their media time on smartphones, according to internet data firm ComScore. Also, 80 percent of social media time is spent on a mobile device.
As a marketer, you must align with the buyer’s behavior. Your mobile site must offer the best user experience possible. Otherwise, you’re going to be left behind.
Take this into account: 57 percent of users, according to socPub.com, say they won’t recommend a business with a poorly designed mobile site.
And even more frightening: Google says 61 percent of users are unlikely to return to a mobile site they had trouble accessing and 40 percent then visit a competitor’s site instead.
That’ll catch your attention more so than someone that doesn’t own a toothbrush.
Many websites are behind the times when it comes to the best user experience for mobile viewers. Many businesses haven’t updated their sites in years and need to advance with the technological developments.