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Amazon Marketing Services

Amazon Account Management

We Maximize Your Amazon Budget so You Get the Most ROI

Millions of people buy on Amazon. You need a competitive advantage of Amazon marketing services. What you don’t want is to waste money selling on Amazon while your products are buried and no one is buying. If you’re here, you already know the U.S. retail eCommerce market dominance of Amazon. What you don’t know is how to be a part of it. How do you get started? How do you distinguish your product or service? How do you not get lost in a crowded Amazon marketplace?

Our experienced team of Amazon experts helps you form a custom strategy to maximize your budget. Working with an Amazon agency with proven results is essential to getting the most return on investment (ROI).

Amazon Listing Optimization

We Enhanced Your Amazon Product Descriptions and Images

From beginning to end, we do it all to boost your organic rankings and sales. Many Amazon product listings aren’t optimized correctly, leaving a lot of potential revenue on the table. Our Amazon experts make sure you’re reaching maximum ROI from the very beginning.
Our Amazon marketing services:

  • Optimizes your images and content.
  • Ensures your product is featured in the proper category.
  • Within that category, we perform keyword research to identify which words or phrases to focus on that are most profitable and will drive the most organic rankings.
  • It provides you with relevant descriptions to increase conversion rates.
  • Work within Amazon’s 200-character limit to maximize your titles with proper keywords and language that turns clicks into purchases.
  • Ensures your photos are high-level, professional images that are sized correctly displayed well and framed accordingly to boost sales through your marketing efforts.

Pricing Strategy & Testing

Become an Amazon Best Seller in Your First 30 Days with The Digital Cafe

One of the most critical steps for a successful seller on Amazon is using the right pricing strategies to increase your rankings, conversions, and revenue. Our Amazon marketing agency analyzes many variables when listing a new product. Our Amazon experts perform extensive competitor analysis to find the best price for your product. We perform an Amazon audit, examining your product costs, and thoroughly outlining Amazon’s fees so you have a complete understanding of what you’re facing. As your Amazon agency, we’ll use this audit to determine whether or not you’re going to be profitable on Amazon before you even spend a dollar. We audit your Amazon campaign with integrity. We fully set expectations before proceeding with your Amazon marketing services campaign so you don’t risk any wasted spending.

What you don’t want to do is often change your product prices. That can negatively impact your Amazon optimization. You’re much better off offering coupon codes for compelling discounts. The cheapest price is rarely the best price and neither is the highest price. As an experienced Amazon marketing agency, we work with you to find that happy medium, a sweet spot that drives sales and increases profit margins. Our Amazon marketing services experts work closely with clients to prepare a sales strategy that includes various advertising campaigns, such as:
  • Automatic campaigns for Amazon sponsored product listings
  • Manual campaigns for Amazon sponsored product listings
  • Buy One Get One (BOGO) promotions
  • Percentage-off coupon promotions
  • Several other campaigns proprietary to The Digital Cafe customized based on each client’s unique needs

Amazon Catalog Organization

We Ensure You’re Maximizing Your Amazon Product Detail Page

If you already have an Amazon catalog established, we’ll evaluate the categories you’re in, look at the parent-child variations and make sure they’re properly organized and optimized. Variations are sets of products related to one another. Quality variation relationship listings help buyers compare and select products based on different attributes, such as color or size, from options on a product detail page.

The catalog relates to the brand. If you’re building a brand on Amazon, an entire catalog of goods shows up for your company. You want to ensure people are taken to your branded area if you’re pushing a brand on Amazon. We help you run sponsored brand advertisements as opposed to sponsored product ads.

Amazon Brand Registry

We Take Clients to the Next Level with Amazon Enhanced Brand Content

To register a brand on Amazon you must have a trademark. We help clients apply for a trademark and then register an Amazon brand. The brand registry gives sellers greater control over their Amazon product listings. You also gain powerful search tools, helping you find content in different Amazon stores. Amazon brand registry can take sellers to the next level, in part, because it allows you to utilize Amazon Enhanced Brand Content. Our Amazon marketing services branding consultants help clients maximize their Amazon EBC efforts. Amazon EBC, commonly referred to as the A+ tool, allows brand owners to change product descriptions of branded Amazon Standard Identification Numbers (ASINs). Adding EBC Amazon to product detail pages can help increase traffic, conversion rates, and sales.

Amazon Suspension Appeal

Our Amazon Experts Have You Selling Again In No Time

A suspended Amazon account can bring your entire business to a halt. If you’ve received an Amazon suspension notice, we can help. Our experienced team guides you through the process of an Amazon suspension appeal. Our Amazon marketing services experts can talk to Amazon account representatives on your behalf, provide proper documentation, fix the problem that caused you to get suspended, and — if necessary — we have legal resources we can bring into play to accelerate your Amazon suspension appeal to the next level.

Most importantly, however, we can help you avoid a suspension at all by teaching you best practices so your business always flourishes.

Amazon MAP & Pricing Monitoring

Our Amazon Agency Keeps your Competitors Honest

Sellers simply don’t have the time or resources to monitor and enforce their minimum advertised price (MAP) policy on Amazon. Don’t worry, we’ll keep an eye on that for you. We monitor MAP pricing across Amazon and alert us if a seller drops a price too low for whatever reason. Our Amazon enforcement team ensures your brand’s MAP pricing is honored and enforced.

Our experienced team can help sellers with Amazon MAP agreements and negotiations. MAP contracts and/or agreements are vital for people selling in multiple places. MAP agreements ensure your brand isn’t diluted by anybody. If someone breaks a MAP price agreement, our Amazon experts can help get that resolved.

A Transparent Amazon Marketing Agency

You’re Always in the Know Through Our In-Depth Reports

Our Amazon marketing team values integrity in every area of our business. The Digital Cafe has no hidden fees or ever uses smoke and mirrors in our reporting. You know every area of your business every day, every week and every month through our full transparency. Through our up-front approach, you’ll know first-hand how our efforts are increasing your online revenue.

We use custom in-depth reporting measures to always keep you in the know about your business, including giving you 24/7 access to an online client portal. Visitor tracking allows us to quantify our success and make adjustments when needed. Reports are emailed to you regularly so you can view your data online anytime.

Amazon Marketing Services

Looking for an Amazon Agency that’s Primed to Deliver?

Amazon SEO

As a full-service Amazon SEO team, we get your eCommerce business up and running quickly on Amazon. We guide you step by step, from Amazon seller setup to raising your ranking and increasing your conversions. Along the way, we take care of every detail: Amazon account audit, competitor analysis, keyword research, and optimized descriptions that are clear and concise.

Amazon Storefront & Branding

In 2018, Amazon made it a priority to keep small- and medium-sized businesses relevant by introducing Amazon Storefronts. Amazon established a separate section to highlight small businesses. Our Amazon experts are experienced at setting up and designing an eye-catching Amazon Storefront and positioning your products for maximum exposure through Amazon Enhanced Brand Content. We enhance your product detail page with A+ content, including high-quality images, and EBC design and development to increase sales.

Amazon Advertising/PPC

Amazon isn’t a secret. Instead, it’s a flooded marketplace for sellers. That means you often have to pay to play. Top sellers utilize PPC campaigns and strategies to distinguish themselves. Our Amazon experts put you in the game by providing sponsored product management, sponsored brand management, product display ads, video ads, Amazon Vendor Central management and Amazon AI advertising management.

Amazon Reporting & Analytics

We keep every client updated on their business and our involvement with thorough data analytics. We provide clients with monthly Amazon advertising reports that show spend, return on ad spend (ROAS), advertising cost of sales (ACoS) and complete pay-per-click (PPC) data. Clients also receive monthly Amazon business reports that detail items per sale, sales over time, reviews, customer satisfaction and Amazon listing optimization. The Digital Cafe can also provide clients in-depth reports on Fulfillment By Amazon (FBA) fees that will flush out any hidden costs.